Cannot remote run/debug with imported Makefile project

I have an existing Makefile based project that I have been developing using Qt Creator. The only thing I haven't been able to get working is remote run/debug on the target hardware. I have the project building for the target and am even getting the libs and executable deployed via a custom deploy step. However, I am not able to select a "ProjectName (on Remote Device)" option from the "Run Configuration" drop down. I only get the local "Custom Executable" option.

I think this may "just work" if I was able to access the (on Remote Device) option, specify a custom remote executable and possibly some add gdb startup commands to resolve the library paths. Any ideas on how to enable the option?