The conan recipes should set build_policy to "always". This elevates the user from having to always run conan install --build.

From the documentation

With the build_policy attribute in the conanfile.py the package creator can change the default Conan’s build behavior. The allowed build_policy values are:

missing: If no binary package is found, Conan will build it without the need to invoke Conan install with --build missing option.
[...]

These build policies are especially useful if the package creator doesn’t want to provide binary package.

Some comment on the use of build_policy for these purposes: https://github.com/conan-io/conan/issues/6655

The use cases are for example: a driver, that needs to be built from sources always in the target machine. Only the recipe is uploaded, but it is a bit annoying to always fail when users do install them (maybe even transitively, they are not aware of this driver).